Successful entries will show the judges the campaigns where firms have focused on innovative use of social media across all platforms – delivering tangible results and furthering their brands. Judges will wish to see:
- Clear, relevant social media strategy highlighting specific objectives
- Evidence of how the social media campaign(s) played a key role as part of an wider business plan
- Presentation of measurements, results and evaluation using relevant metrics eg, social media metric dashboards and monitoring tools
Examples of smaller projects which have driven by social media would also be useful.